8 wedges of SCHO-KA-KOLA contain
about as much caffeine as a cup of coffee.
Wake up with SCHO-KA-KOLA
Still up-to-date: the classic chocolate that comes in a tin
SCHO-KA-KOLA has always been sold in the famous round tin with the striking red and white ray design. Each tin contains 16 melt-in-the-mouth wedges of
SCHO-KA-KOLA, available in the classic dark chocolate variety or in a milk chocolate version. Whether light or dark: both varieties share the same unique recipe, which contains natural caffeine extracted from cocoa, cola nuts and coffee, and provide a mental boost for more energy and concentration. The cola nuts make
SCHO-KA-KOLA such an energy booster. They are the fruit of the cola tree, which grows mainly in West and Central Africa and contains considerably more caffeine than ordinary coffee.
As an absolute fan I can only say that for me this milk choc in the practical tin is still No. 1.
My father already ate this chocolate 75 years ago. Thank you for the fact that in these times of constant change, it is still around!
The tins have always been brilliant for an energy kick on the go and they still are brilliant, as you can store the chocolate fabulously and it won’t melt so fast.
... Gets your body going - brilliant for long trips.
I just recently discovered the milk variety and am enjoying it right now.
... For me, it is the best-tasting milk chocolate around. The blue and white tin also really catches your eye.
Super for hiking. Bought 6 tins today for my hike in the summer.
Portrait of company founder
In Germany, the chocolate snack with natural caffeine extracted from cocoa, cola nuts and coffee has been around for a long time. At the beginning of the 20th century, it was known as "the chocolate for athletes". Today, the registered trademark and the recipe belong to Genuport Trade GmbH, which is based in Norderstedt and also markets the product. The original energy chocolate that comes in a tin stands for high quality and enjoys a unique status in Germany. The recipe has not been changed since the brand was established.
The famous SCHO-KA-KOLA brand was created by the Hildebrand, Kakao- und Schokoladenfabrik GmbH company in Berlin in 1935. The year after that, the traditional family-run enterprise saw the Olympic Games as the perfect occasion for launching SCHO-KA-KOLA as a performance enhancing chocolate ideal for athletes, and registered the brand name as a trademark. It was considered a very modern product at the time; this period therefore decided the course the Hildebrand company was to take.
The famous SCHO-KA-KOLA brand was created by the Hildebrand, Kakao- und Schokoladenfabrik GmbH company in Berlin in 1935. The year after that, the traditional family-run enterprise saw the Olympic Games as the perfect occasion for launching
SCHO-KA-KOLA as a performance enhancing chocolate ideal for athletes, and registered the brand name as a trademark. It was considered a very modern product at the time; this period therefore decided the course the Hildebrand company was to take.
During the Second World War, the company suffered a serious setback. Its premises were almost completely destroyed in 1945 – it was not possible to keep up production. Together with their employees, the Hildebrand family rebuilt what remained of the buildings and started to produce again. When the Berlin Blockade was finally lifted in 1949, cocoa imports became possible again, and
SCHO-KA-KOLA went back into production. Soon afterwards, SCHO-KA-KOLA was exported to the USA, Canada, England and Australia.
The chocolate was relaunched in a new shape and in a packaging size suitable for vending machines at the ANUGA general food and beverage trade fair in Berlin. In those days, the tasty energy booster came in the shape of coffee beans to make it easier to consume especially when at the wheel of a car.
SCHO-KA-KOLA became a special chocolate product that enjoyed particularly popularity amongst long distance drivers and intellectuals, thanks to its performance enhancing and wakefulness promoting properties.
In the early 1960s, the product portfolio was expanded by two additional SCHO-KA-KOLA varieties, milk chocolate in a blue and milk chocolate with nut in a green tin. SCHO-KA-KOLA also picked up on its earlier successes through innovative and unconventional print advertising campaings with the claim “SCHO-KA-KOLA …die gesunde Art zu dopen” and aimed at a younger target group.
SCHO-KA-KOLA has become firmly established on the market. Around 85% of Germans are aware of the popular chocolate product. The red tin has built up a legendary reputation as the "chocolate for drivers", as it provides a quick energy boost on long distance journeys and increases concentration. The production of SCHO-KA-KOLA milk chocolate and
SCHO-KA-KOLA milk chocolate with nut has been discontinued and it was focused on the dark chocolate tin.
In the 1980s it was focused on the practical, round tin, which even was available in two special editions.
In the early 1990s SCHO-KA-KOLA advertising played an important role. Campaigns for the caffeine containing chocolate were run on the radio and in cinemas.
In 2005, SCHO-KA-KOLA GmbH took over all
SCHO-KA-KOLA brand trademarks and its recipes. Ever since, SCHO-KA-KOLA has been produced at an IFS certified production plant. However, the traditional chocolate's recipe has not changed since the brand was launched.
As in the past, the brand keeps standing for high quality and has continuously expanded its portfolio of products. In 2010 the trail mix with SCHO-KA-KOLA pieces has been launched, as well as SCHO-KA-KOLA milk chocolate in tins in 2012. This was followed by the re-launch of the design for the entire portfolio in 2014, whereby the typical radial design of SCHO-KA-KOLA and the unique logo appear even more dynamic. In 2015 the merchandise-shop has been set up – for even more SCHO-KA-KOLA in all situations.
SCHO-KA-KOLA throughout Europe and beyond!
You are welcome to contact us if you have any questions, ideas etc.
Genuport Trade GmbH / Gutenbergring 60 / 22848 Norderstedt